1. Don't load your web site with a lot of high tech
clutter. Your visitors may miss your whole sales
message.

2. Don't use unnecessary words or phrases on your
site. You o.........

3 Sales Letter Secrets!

by Larry Dotson

1) Promise A Guaranteed Result

Promise your readers an end result or outcome in your ad. You must give them a solid guarantee th.........

2. Use a l.........

1. Create benefit intensifiers for your list of ad copy
benefits. Example, The Benefit: "Save More Time",
The Benefit's Intensifier: "Never Seen Before".

2. Use a little humor.........

1. You don't make people feel safe when they order.
Remind people that they are ordering through a secure
server. Tell them you won't sell their e-mail address
and all their i.........

The keys to outselling your competition is to compare
your product to theirs. When you find the differences
between products, use your findings to improve
your product. Below .........

1. Start your own internet radio station. It could be
related to the theme of your web site and you could
advertise your products over the station.

2. Turn your banner ad into.........

1. Show your potential subscribers a sample issue
of your e-zine. Black out some of the important
info; this will make them more curious & subscribe.

2. Give away a free follo.........